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Google My Business: Why to Use and How to Start

Google My Business: Why to Use and How to Start

Digital marketing

You’ve certainly used Google Business without realizing it – looking for “24-hour pharmacies in (neighborhood)” or “stationery in the West Zone,” maybe. As part of the results, did a screen appear next to or below the results with suggestions of establishments and a maple – or even the information of a specific business? Maybe something […]

Questions to Improve Your Marketing Strategy: The 4Ps of Marketing

Questions to Improve Your Marketing Strategy: The 4Ps of Marketing

Digital marketing

“So, how’s your marketing?” is a common question when two hostel owners are exchanging ideas. While everyone knows the importance of having a good strategy and the best tools, most end up leaving that subject in the background or delegating to people who don’t have expertise in the subject. The result is scattered actions that […]

Social networks are the new Google. Learn how to show up in searches

Social networks are the new Google. Learn how to show up in searches

Digital marketingSocial media for hostels, inns and hotels

More and more people are using social media to search locally – to find out about a restaurant’s menu, the best parties that weekend, whether their favorite store has a promotion, and so on.One of Facebook’s goals is to gather more and more functions from search engines. This means that social networks will become increasingly […]

8 tips to improve your guest’s safety during large events

8 tips to improve your guest’s safety during large events

Hostel managementSafety

Credit: Passarinho/Pref.Olinda Large events such as festivals, regional celebrations and national holidays can draw an extra influx of people to your town. This is a great opportunity welcome more guests, make your property better-known and, get those sweet, sweet five-star ratings! The biggest myth about hostels is the lack of security. Many people still find […]

The 4 most common hostel management mistakes

The 4 most common hostel management mistakes

Hostel managementPlanning

Managing a hostel is not easy. Staying on top of reservations, inventory, products, cash flow, overseeing the day-day of the hostel are a few  activities performed daily by those who have a business in this branch. Trying to keep up, it’s common to get overwhelmed and lose sight of the goals you had for the […]

How to organize your property’s cash flow

How to organize your property’s cash flow

Finances

Do you consider yourself organized with your property accounts? Or do you feel it is a mess to be able to pay everything on time?  Learning how to organize your property’s cash flow can be a challenge. Realizing the difficulty of property owners in keeping their heads in place to pay all the seemingly endless […]

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